India's First Domain Brokerage & Consultancy Portal Launched to Aid Small and Big Busi nesses in Asia.
A tremendous phenomenon, which has been developing discreetly beneath the surface of commercial enterprise on the Web, is now emerging with profound implications. Challenging strategies & markets long dominated by the giants of the industry, this new paradigm employs 21st-century marketing strategies rather than relying solely on traditional concepts. Its impact is quite powerful.
Before the Internet explosion, building a world class Brand required large marketing staff, multi-million dollar budgets, and other resources. Today, a single individual or small business can accomplish the same task on a modest budget in a relatively short span of time. How? Through intuitive domain branding, an extremely powerful concept. Generic domain names possessing recall value are instant brand builders. So, if your web address (url) reads ' www.shopping.com ' then you do not need to explain the purpose of your web entity, nor do you need to spend millions of dollars to market and advertise the same.
A few years ago, when commercial domain registrations were made possible through Internic, a number of hobbyists registered domains, without actually understanding its implication. What started as a hobby evolved into a very lucrative small business. Domains registered for as low as $100 a few years back are now worth millions! Take the example of Business.com, this domain name (business.com) was registered for a paltry $100 by an individual and sold to a Houston based businessman Marc Ostrofsky for $150,000. In 2000, the sale of this domain fetched Ostrofsky a whopping $7.5 million! Some profit that.
Business.com is among the lucrative deals struck for domain names
Business.com is not a stand-alone example. Lucrative deals have been struck recently which signal the arrival of a promising industry. Loans.com was bought over by Bank of America for $3 million, Altavista.com was bought over by Compaq for $3.3 million, Promotion.com and Capital.com were bought over for an undisclosed sum of money. Surprising as it may seem, a domain like ForSaleByOwner.com was sold for $835,00,000.
With over 25 million domain names already registered, small companies and individuals are finding it extremely difficult to find domain names matching their profile, product or services. The scarcity for good domain names exists because demand exceeds supply. To add to this, the number of registered domain names in 2003 is estimated to be 140 million (source: NSI). The Gartner Group estimates that Fortune 2000 companies will be spending in excess of US$ 75,000 on domain registrations and acquisitions in the near future.
The domain resale market is one with immense potential. A few Internet startups in America and Canada are now offering domain brokerage & escrow services. These services allow domain sellers to list their domains on websites and on finding buyers, securely negotiate the transaction.
EDITOR'S NOTE: The cost of domain ownership and maintenance for small busi nesses has dropped substantially since the early days of the Internet boom. Small busi ness can now own and maintain domains without needing a loan or financial assistance. People searching for small business loans sometimes misspell their search terms including smal busi ness, mall busi nesses, busines, usiness, smallbusiness smallbusines mallbusiness, busness, busyness, busynesses.
Domain Dreamz Technologies is the first Indian Enterprise to offer Domain brokerage & escrow services to both domestic and international customers. Apart from listing domains on their web site www.DomainDreamz.com, they actively work towards finding potential buyers who could benefit by way of acquiring brand-able domain names. To ensure the uniqueness of the concept, only high quality domain names are listed for sale.
Domain based services offered by Domain Dreamz includes domain appraisals, domain consultancy, unregistered domains newsletter and a host of other services which are a first in the country. In the near future, their services will include domain registrations, name solutions & web-solutions for small busi nesses.
Striving to be innovative, Domain Dreamz is in the process of constructing a small business model which will enable they customers to generate revenue by simply owning a domain name. They percieve the tremendous potential that exists in this nascent industry and forsee a great future for it. They vision of domain trade in the future is along the lines of stocks & shares. Domain names will be bought and sold like stocks in the near future and their mission is to be the stock exchange for domain trade.
In less than six months they have been able to build up a substantial amount of good will in the industry. Their customer base is growing and the feedback that they receive from their site visitors is helping the small business on the web to grow even faster. They have also been listed on various domain resource sites including dnsindex.com, dnresources.com, domainnotes.com & idomainlinks.com. Their appraisal services has been recommended by registrars.com (which is among the leading ICANN Certified registration companies in USA). They have been ranked in the top fifteen in the Google.com's web directory under the category of international appraisal companies.
About Domain Dreamz:
Domain Dreamz was originally the brain child of Shuhaib Shariff who is currently the CEO. The company came to be on the 18th of July this year. At first he worked alone and found that the response he was getting to the site's advent far exceeded his expectations. He felt it was time to recruit help. He being a computer science engineering student in Bangalore Institute of Technology found it difficult to find individuals whom he felt would be ideal for the job. Arun Melmane and Abrar Basith (Industrial Engineering students from R.V.C.E.) seemed to have fit the billing. The DomainDreamz team currently comprises of these three individuals (all students of Engineering in Bangalore University). They are looking to work with people who share our ethic, vision and passion for domain names.
Note : Domain names have been classified as assets which come under the category 'Intellectual Property'. Domain buying & selling is an everyday affair in the USA. This should not be confused with cybersquatting which is defined as 'registering a domain in bad faith or with the intention of selling it to its rightul owner' .
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